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How Does Trust Play its Role on Conversion Rates?

It is a natural and proven fact that, you wouldn’t do any business with a company you didn’t trust. But, the important thing is that where the trust comes from and which parameters affect it? To find the answers to all these questions, you first have to read this...

Analytics Work and Video – How does it work?

When most of the content owners heard the word of analytics, they immediately referred these analytics as viewership counts. Well, there is nothing wrong in it, because views are important, but they are only the part of the larger picture and not the complete picture....

Five Obstacles in Saas Conversions

The first step involved in such hindrance of to realize that conversions are just like people.  And these hindrances show a great desire for such customer experience. The main point include in such hindrance is to remove the barriers associated with the sales cycle....

An Insight into Content Marketing

What is Content Marketing? The main driver of an effective marketing is purpose-specific and useful content. In recent days, customers have almost abandoned the conventional means of marketing. Previously, customers are heavily relying on radio, television and...