The online marketers know all the web metrics at their fingerprints. So, the main tool of such online marketers is their fingerprints.
To fully support your business in a saturated or rush environment two things are required: knowing the main performance indicators of a business and the reliable data in an online context.
In recent days, a lot of individuals are using the tool of Google Analytics, because it provides a number popular web metrics tools as well. However, about 90% of the companies don’t even bother to further explore the service that Google Analytics can offer.
But, there are some limitations involved in this feature to can lead to some bad decisions too. One of such limitation is to use the certain headline engagement statistics as bounce rate, without a proper web metrics strategy.
But, it does not mean that all the users and companies do not anything about the Google Analytics. A few individuals and companies have a complete command on such tools as well.
In recent days, a number of online shopping stores as Telebrands Pakistan are adopting the effective SEO strategy to be listed on the top in Google organic and simple search options.
In this informative article, we would try to explore additional ways that might help to create your own analytical setup in AdWords, Content Marketing, Social Media and A/B testing. In addition, users can also explore some of the newer features that Google Analytics has offered to its customers.
So, let’s dig into it.
Measure Transactional Revenue and User Engagement with A/B Testing:
Now, customers can measure the transactional revenue and user engagement with the A/B testing.
If you really want to explore all the features of the Google Analytics, then you first have to make your own account in Google Analytics. This procedure does not include a lot of difficulty, because this service is used by 55,000 monthly unique visitors. After making your account in the Google Analytics, now you can easily build the multi-variate testing and variations for A/B as well. You can also view the traffic in Google Analytics by setting up the custom dimension integration with Google Analytics.
Once you have created the custom dimension integration, then you can easily build the variety of custom reports within the Google Analytics. You can start directly with the customization from the top navigation instead of navigating into reporting first.
Then, you have to build your own report with whatever type of metrics group you are interested in – transactional data or user engagement. To add the new metrics, you have to click on the ‘+ add metrics’ and then you have to type the name of your metrics in which you are interested in.
Just keep one thing in mind; you have to select the right dimensions for Filters and Dimensions Drill Downs and apply a regex from an experiment ID.
After saving the customary report, you can view the buckets of session data against your metrics.
This data is a very powerful one. With this data, you can totally suave up to 25 tests related to the Google Analytics that may run at one time with the sharp-end of conversion-led data and classic user engagement statistics.
You will see a major improvement in this test that lead to the design of a search function of a standard shopping cart to give it more exposure.
Assess the popularity of Web Content at a Page Level:
You can easily measure the popularity of web content at a page level by using the shares and visitors. This option could prove to be very useful for the social media activists and social media experts as it is really an incredible idea to measure the certain key social actions at a page level.
You can easily review the blog section by using this information. Moreover, you can also share any picture instantly to further support the direction of content creation or future blogging. You can also view the data that is associated with the various social media plug-ins.
Increase the Quality of Visits by Optimizing the Adwords:
Google AdWords is a great service and offers a lot of user-friendly options to the customers. One of such option includes dynamic call tracking in which a unique number is displayed beneath the keyword level.
In 2015, Google has also introduced a new service called the Smart Goals. This tool is very useful for the online marketers to put together the whole detail of offline and online conversations. The Google Analytics uses a number of technological data to identify the highest quality visits and termed them as Smart Goals.
A number of online business and e-commerce managers can understand the real value of their website’s tracked sessions in a more straightforward way. By combining up the AdWords and Analytics, you can easily import the goal conversations into your Adwords account to optimize your paid search efforts. In fact, this bonding of Analytics and AdWords is base of Smart Goals, which demonstrates that the main reason for this merger is to assist the AdWords management.
What is the method to setting up the Smart Goals?
After you have successfully set up the smart goals in the Google Analytics, you can access the smart goals by using your AdWords dashboard by going to Tools > Conversations and Google Analytics.
In this menu, you just have to select the Smart Goals, which allows you increase the high quality visits by optimizing the AdWords performance.
Build the Remarketing Lists with the Smart Goals:
By using the service of Smart Goals, you can also build the Remarketing lists that are called the smart lists. This could put a great impact on AdWords results and Remarketing conversion efforts. You can easily build the smart lists by using the dashboard of your AdWords shared library and Audiences and it will appear just like lookalike audience, which could prove to be very useful tool for your websites, if the total page views of your website is less than the number of 10,000.
Measure the Audience Engagement with Google Analytics:
Google Analytics has always been a better choice for SEO experts. But, it has lost its some worth when Google has moved to https that wiped out the majority of the organic keyword data. But, this tool is equally effective for other parameters as traffic, sales and Google Search Console data. Just keep one thing in mind; a number of online store brands such as the Telebrands Pakistan are also using the services of Google Analytics to be on the top.
This is fact that certain algorithms helps to adopt the more progressive SEO strategy. These specific areas of machine learning help to understand the basics of search engine users. We have no idea that how far Google will adopt the user engagement option, but we know that Google is attempting to rank the content based on content quality, reputation and usability. So, here we have given some simple and attractive analysis to use with two simple segments.
Low Engagement Segments – Pages per User:
This basic segment will demonstrate the traffic from the Google (Organic search) where the total number of unique page views is less or equal than 1. To get the best results, you could run this test at regular intervals of three months or so. In this way, you will understand that which pages are least analyzed.
Please note that you can also avail the option of content grouping for this type of analysis only if the URL’s of your blog area do not have a unique pattern. It is very important to offer this segment to relatively new users. Because, by setting the longer data range, you will get the best idea what percentage of customers were below the low engagement level.
We have examined a homepage in the following example.
Only 7.8% of the users that uses this website’s entrance, looking at only two page views, but the average time for each page are about 10 minutes in total. This analysis could prove to be very useful for this homepage.
The overall dwelling time of the website is nearly about 8 minutes in total. This is so, because these visits are below the average, because there is some problem with the relevancy of organic search items that creates this landing page quality.
Now, you have to generate a new list and observe if they are also indexed on the Google search menu with the side command. If you observe that they are actually indexed, then you should look into the cache date of Google data to check whether the results and recent or not. You can also check the results on the certain online shopping sites as Telebrands Pakistan.
You can also take certain steps in the regard as optimizing and refreshing the server link to wipe out the previous old cache from that particular page.
Low Average Session Time Segments and Bounce Rate:
The following example suggests that the there is a correlation between the higher Google rankings and low bounce rates. According to a recent study, the average session duration plays a very important role in search rankings.
In the above mentioned examples, we have analyzed the two different segments of the main reporting area of the Google Analytics and then filtered the page that has low engagement problems. In this example about 37% of the users leave the page straightforwardly and about 49% of the users stay on this page for 10 seconds or so.
This example perfectly analyzes the problems related to the Google Analytics and Google SEO traffic that leads to low engagement traffic. In recent days, each and every website is using the different ways for the duration of average session. For this purpose, you can also copy the example shown of this segment to figure for your website. In this way, you can easily determine the effectiveness of any site.
Look to Move from White Belt for Quality Content Marketing:
In this segment, you have to analyze the blog examples and performance over the years. You have to understand that the real worth of quality content marketing lies in the effectiveness of the Search Engine Optimization. So, you should not neglect this important point when doing using the Google Analytics and Google AdWords.
Now, there are some questions that should be arising in your mind that how many websites in total actually use this type of analysis? And if you use the analysis before, then can you do this on a frequent basis? Just remember that the basic information extracted from such analysis is based on the basic behavior. In this way, you can really optimize the page listing of your web page that is listed in the Google organic search.
In this example, about 59.18% of the page views are coming from just the 13 posts. On the average, 36.42% of the page views coming from the 2-3 articles.
The real importance of the web metrics lies in the versatility of the different marketing strategies. In Google Analytics, you can join the number of interesting groups, but you have to be to test the segments on the regular basis to actually see the results.
Just keep one thing in mind; no website can get prominence in the Google search indexes until and unless is has adopted the strategy that Google has given in its number of tools. You just have to use all the Tools provided by the Google to rank your site among the top 5 in the search results.
Now, you can start on these illustrated examples and then you should move to the technicalities involved in the process. You can also start by using the famous online store brands as Telebrands Pakistan. Just keep one thing in mind; you need to evaluate and assess your measurement accuracy and setup level to fully explore the features of the Google Analytics to take your business to the next level.